Social Media Specialist
About the Role
Our Marketing and Communications department is currently looking for a Social Media Specialist. This role reports to the Digital Marketing Manager. Do you live and breathe social every day, all day? Is building engaged social communities your passion and expertise? Are you an outstanding copywriter and do you excel in creating dynamic shareable content? We are looking for a highly motivated and creative self-starter with experience and proven results in social media.
Villa Charities Inc. offers a competitive salary and a comprehensive benefits package including a free gym/health club membership (on-campus), and much more.
What You’ll Be Doing
In collaboration with the Digital Marketing Manager, develop the social media strategy that aligns with overall marketing and communications strategy, and drives significant growth, awareness and engagement. \
Work with cross-functional internal teams to create social media campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales.
Manage social media strategy and channels. Use in-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and how users engage with each to deliver best-in-class experiences.
Grow qualified followers on all social channels.
Plan and execute online paid advertising campaigns (Google AdWords, Facebook, etc.).
Support the Digital Marketing Manager with web, mobile and SEM/SEO management.
Complete ongoing competitive research and stay on top of emerging trends. Prepare monthly social media reports as well as additional customized reports and recommendations as required.
Write engaging copy and share daily content across multiple accounts.
Set key performance indicators, monitor effective benchmarks for measurement of social media efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns.
Monitor trending topics for each market to discover shareable content and/or engage in conversations.
Identify market influencers and build a brand relationship with them online.
Identify and manage cross-promotional opportunities with third-party organizations.
Increase website visits from social sources.
Continuously improve social performance by capturing and analyzing appropriate data and acting on insights.
What You Need
3-5 years of related experience.
University/college degree in marketing or communications or a related program.
Prior experience working in a non-profit and/or cultural organization is preferred.
Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behaviour, acquisition and sales is required.
Exceptional writing skills, strong design and content creation skills.
A passion for all things social/content/video and a strong understanding of the landscape including, but not limited to: Facebook, Twitter, YouTube, Instagram, etc., and how each platform can be deployed in different scenarios to target specific demos and meet objectives.
Understanding of digital metrics, knowledgeable about common measurement tools in the industry and the interpretation of analytical data.
Strong technical SEO knowledge and analyzing/interpreting keyword and analytics data.
Experience in graphic design and Adobe Creative Cloud considered an asset.
Must demonstrate exceptional organizational skills and be extremely detail-oriented.
Confident, disciplined and assertive with excellent influencing and persuasion skills.
Strong presentation skills across a wide range of channels.
Knowledge of the Italian language and/or Italian-Canadian community considered an asset.
Proven ability to present information in a concise and succinct manner; structure and simplify complex info into key messages.
Hands-on experience developing and implementing effective social media strategies.
Ability to work well under pressure and balance and prioritize multiple projects, deliver programs and tactics on a timely basis in a deadline-oriented environment.
Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times.
Proficiency in project management including ability to manage and prioritize competing assignments.
Proven diplomacy skills and commitment to customer service.
Google AdWords Certification is considered an asset.
Where You’ll Be Working
901 Lawrence Ave W, North York, ON M6A 1C3
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